Caracterización socioeconómica de los afiliados de la caja de compensación familiar Colsubsidio: primer semestre y segundo semestre del 2018
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Universidad de La Salle. Facultad de Economía, Empresa y Desarrollo Sostenible – FEEDS. Economía
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Se realiza una caracterización socioeconómica, ya que surge la necesidad por parte de la Caja de Compensación Familiar Colsubsidio conocer objetivamente características principales de sus afiliados, se quiere fortalecer la creación de campañas comerciales y estrategias que demandan la unidades de servicio (UES), como desarrollo de la caracterización socioeconómica, surgen puntos importantes los cuales se convierten vitales para la creación de la campañas y estrategias dirigidas a afiliados hombres con un rango de edad promedio de 20 a 35 años devengando en una escala salarial de 1 a 2 SMLV, y segmento de familia Monoparental.
socioeconomic characterization was made, due to the necessity of the “Caja de compensacion familiar Colsubsidio” to know objectively the principal characteristic of their associates, it is required to strength the creation of commercial campaigns and strategies demanded by the services units (UES), as a development of the economic characterization, some important points arise to become vitals to the creation of some campaigns and strategies aimed to the members with and average age between 20 and 35 years with a salary scale of 1 to 2 minimum wage salary , and segment of single-parent families.
socioeconomic characterization was made, due to the necessity of the “Caja de compensacion familiar Colsubsidio” to know objectively the principal characteristic of their associates, it is required to strength the creation of commercial campaigns and strategies demanded by the services units (UES), as a development of the economic characterization, some important points arise to become vitals to the creation of some campaigns and strategies aimed to the members with and average age between 20 and 35 years with a salary scale of 1 to 2 minimum wage salary , and segment of single-parent families.
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Afiliados, Caja de Compensación Familiar, Caracterización socioeconómica, Unidades de servicio, Associates, Compensation Box, Socioeconomic Characterization, Service Units.