Modelo de negocio para el cuidado de mascotas
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Universidad de La Salle. Facultad de Ciencias Agropecuarias. Administración de Agronegocios
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El siguiente modelo de negocio, se basa en la apertura de un nuevo establecimiento que tendrá como objeto el cuidado de los animales, esta propuesta comienza con la detección de una oportunidad. Y toda oportunidad, debe tener como el objetivo central que es la satisfacción de alguien, es decir, de un cliente. En términos generales, el cliente insatisfecho, puede ser tal porque no cuenta con una alternativa que satisfaga sus necesidades. A continuación, se presenta el análisis del sector de comercio y cuidado animal en la Localidad de Usaquén ubicado en la ciudad de Bogotá Colombia Distrito Capital, aquí se podrán observar las características del negocio, el segmento al que va dirigido para llegar a la conclusión de ser necesario la implementación de un modelo de negocio para el cuidado de mascotas, en la localidad de Usaquén que ofrezca un servicio integro de cuidado hospitalario, belleza y vacunación que permitan dar tranquilidad a sus dueños y un bienestar y calidad de vida a las mascotas.
The following business model focuses on the opening of a new establishment that will aim to care for animals, this proposal begins with the detection of an opportunity. And every opportunity must focus on the satisfaction of someone, that is, a customer. In general terms, the dissatisfied customer may be such because he does not have an alternative that meets his needs. The following is an analysis of the commerce and animal care sector in the town of Usaquén located in the city of Bogotá, Colombia, Capital District, here you can see the characteristics of the business, the segment to which it is directed to reach the conclusion of be necessary to implement a business model for pet care, in the town of Usaquén that offers a comprehensive service of hospital care, beauty and vaccination that allows peace of mind to their owners and a well-being and quality of life to pets.
The following business model focuses on the opening of a new establishment that will aim to care for animals, this proposal begins with the detection of an opportunity. And every opportunity must focus on the satisfaction of someone, that is, a customer. In general terms, the dissatisfied customer may be such because he does not have an alternative that meets his needs. The following is an analysis of the commerce and animal care sector in the town of Usaquén located in the city of Bogotá, Colombia, Capital District, here you can see the characteristics of the business, the segment to which it is directed to reach the conclusion of be necessary to implement a business model for pet care, in the town of Usaquén that offers a comprehensive service of hospital care, beauty and vaccination that allows peace of mind to their owners and a well-being and quality of life to pets.
Palabras clave
Cuidado de animales, Guardería canina, SPA para mascotas