Plan de exportación para la empresa Congelados Andinos S. A
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Universidad de La Salle. Facultad de Economía, Empresa y Desarrollo Sostenible – FEEDS. Finanzas y Comercio Internacional
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Congelados Andinos S.A es una empresa dedicada a procesar y distribuir alimentos agrícolas congelados de alta calidad. La empresa busca lograr un posicionamiento importante en el mercado nacional e internacional, apoyándose cada vez más en el fortalecimiento de su cadena de procesos, con el fin, de acercar a todos los pequeños y grandes consumidores a su catálogo de productos, al tiempo que fomenta el crecimiento de los pequeños agricultores e integra importaciones esporádicas de alimentos. Este trabajo propuso una hoja de ruta que brindara a la empresa la posibilidad de incrementar su valor y cumplir su objetivo, se elaboró un plan que incluyo elaboración de matrices EFE, EFI, DOFA, a fin de elaborar estrategias, asimismo, el planteamiento de unos filtros de selección con el fin de elegir el mercado destino más favorable para exportar y por último se propuso el método entrada más adecuado para la capacidad productiva de la empresa. Esto permitió identificar que el país destino de exportación más indicado para Congelados Andinos S.A es Estados Unidos, mercado al cual se ingresará utilizando el método de internacionalización conocido como Piggy-Back
Congelados Andinos S.A is a company dedicated to processing and distributing high quality frozen agricultural foods. The company seeks to achieve an important position in the national and international market, relying more and more on the strengthening of its chain of processes, in order to bring all small and large consumers closer to its product catalog, while promoting the growth of small farmers and integrates sporadic food imports. This work proposed a roadmap that would give the company the possibility of increasing its value and meeting its objective, a plan was elaborated that included the elaboration of EFE, EFI, SWOT matrices, in order to elaborate strategies, also, the approach of some Selection filters in order to choose the most favorable destination market to export and finally the most suitable input method for the productive capacity of the company was proposed. This made it possible to identify that the most suitable export destination country for Congelados Andinos S.A is the United States, a market that will be entered using the internationalization method known as Piggy-Back
Congelados Andinos S.A is a company dedicated to processing and distributing high quality frozen agricultural foods. The company seeks to achieve an important position in the national and international market, relying more and more on the strengthening of its chain of processes, in order to bring all small and large consumers closer to its product catalog, while promoting the growth of small farmers and integrates sporadic food imports. This work proposed a roadmap that would give the company the possibility of increasing its value and meeting its objective, a plan was elaborated that included the elaboration of EFE, EFI, SWOT matrices, in order to elaborate strategies, also, the approach of some Selection filters in order to choose the most favorable destination market to export and finally the most suitable input method for the productive capacity of the company was proposed. This made it possible to identify that the most suitable export destination country for Congelados Andinos S.A is the United States, a market that will be entered using the internationalization method known as Piggy-Back
Palabras clave
Diagnóstico, Internacionalización, Comercialización, Estrategia, Producción, Ventaja competitiva y diversificación del riesgo, Diagnosis, Internationalization, Commercialization, Strategy, Production, Competitive advantage and risk diversification