Propuesta de diseño del Balanced Scorecard para la empresa Industrias Pa´soñar
No hay miniatura disponible
Fecha
2019
Director de trabajo de grado
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de La Salle. Facultad de Economía, Empresa y Desarrollo Sostenible – FEEDS. Finanzas y Comercio Internacional
Descripción
El estudio de caso aquí trabajado tuvo como fin último diseñar una propuesta dirigida a la empresa familiar Industrias Pa’ Soñar, la cual se dedica a la fabricación y comercialización de ropa para cama, cuenta con productos tales como sábanas, almohadas, edredones, protectores para almohadas, protectores de colchón, Duvet entre otros. Esta organización no contaba con un plan a seguir que les permitiera identificar, mejorar e implementar en sus procesos operacionales y no operacionales elementos que la lleven a ser exitosa y obtener un posicionamiento en el mercado nacional. Con este plan de mejora titulado “Propuesta De Diseño Del Balanced Scorecard Para La Empresa Industrias Pa´ Soñar” se busca que la empresa alcance un mayor y mejor reconocimiento en el ámbito nacional. El diagnóstico empresarial fue el primer paso para identificar cómo estaba funcionando la empresa internamente, cuáles eran sus fortalezas y sus debilidades. Posteriormente se evaluó el entorno en cual se desenvuelve dicha compañía, se tuvieron en cuenta factores políticos, económicos, sociales, tecnológicos, ecológicos y legales. La recolección de datos se llevó a cabo a través de un método de investigación mixto, en donde, se combinaron las perspectivas cuantitativas y cualitativas con el objetivo de obtener la información necesaria. Finalmente, a través de la técnica de investigación Estudio de Caso se agrupó toda la información y datos recopilados los cuales con su posterior análisis e interpretación permitió la elaboración del Balanced Scorecard, el cual fue de ayuda para dar las recomendaciones pertinentes con el fin de que la empresa mejore en sus procesos internos y externos generando valor. Se espera obtener resultados óptimos, reales y aplicables para que la compañía pudiera adoptar las medidas sugeridas en esta investigación, de tal manera que alcance el posicionamiento nacional que desea.
The goal of the case study here was to design a proposal for the family business Industrias Pa 'Soñar, which is dedicated to the manufacture and sale of bedding, with products such as sheets, pillows, quilts, protectors for pillows, mattress protectors, duvet among others. This organization did not have a plan to follow that would allow them to identify, improve and implement in their operational and non-operational processes elements that lead them to be successful and obtain a position in the national market. With this improvement plan entitled "Balanced Scorecard Design Proposal for the Industrias Pa' Soñar Company", the company seeks to achieve greater and better recognition in the national sphere. The business diagnosis was the first step to identify how the company was operating internally, what were its strengths and weaknesses. Subsequently, the environment in which the company operates was evaluated, considering political, economic, social, technological, ecological and legal factors. The data collection was carried out through a mixed research method, where quantitative and qualitative perspectives were combined to obtain the necessary information. Finally, through the case study research technique, all the information and data collected were grouped which, with their subsequent analysis and interpretation, allowed the elaboration of the Balanced Scorecard, which was helpful in giving pertinent recommendations so that the company improves its internal and external processes, generating value. It is expected to obtain optimal, real and applicable results so that the company could adopt the measures suggested in this investigation, in such a way that it reaches the national positioning it desires.
The goal of the case study here was to design a proposal for the family business Industrias Pa 'Soñar, which is dedicated to the manufacture and sale of bedding, with products such as sheets, pillows, quilts, protectors for pillows, mattress protectors, duvet among others. This organization did not have a plan to follow that would allow them to identify, improve and implement in their operational and non-operational processes elements that lead them to be successful and obtain a position in the national market. With this improvement plan entitled "Balanced Scorecard Design Proposal for the Industrias Pa' Soñar Company", the company seeks to achieve greater and better recognition in the national sphere. The business diagnosis was the first step to identify how the company was operating internally, what were its strengths and weaknesses. Subsequently, the environment in which the company operates was evaluated, considering political, economic, social, technological, ecological and legal factors. The data collection was carried out through a mixed research method, where quantitative and qualitative perspectives were combined to obtain the necessary information. Finally, through the case study research technique, all the information and data collected were grouped which, with their subsequent analysis and interpretation, allowed the elaboration of the Balanced Scorecard, which was helpful in giving pertinent recommendations so that the company improves its internal and external processes, generating value. It is expected to obtain optimal, real and applicable results so that the company could adopt the measures suggested in this investigation, in such a way that it reaches the national positioning it desires.
Palabras clave
Balanced Scorecard, Empresa, Industrias Pa´soñar, Fabricación y comercialización, Ropa para cama