Estrategias de internacionalización para empresas del subsector de turismo en Colombia: un enfoque al turismo ecológico en el eje cafetero en el periodo 2009-2012
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Fecha
2014
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Universidad de La Salle. Facultad de Economía, Empresa y Desarrollo Sostenible – FEEDS. Finanzas y Comercio Internacional
Descripción
Este trabajo tiene por objeto la formulación de estrategias de internacionalización para las empresas operadoras turísticas ecológicas ubicadas en la región del Eje Cafetero, con el fin de brindar un aporte al sector de servicios turísticos, en donde inicialmente se identifican las etapas que ha atravesado el sector, realizando un comparativo entre las estrategias que se han implementado, el comportamiento y la evolución del sub sector eco turístico dentro del país; aportando nuevas ideas de desarrollo en donde las empresas inicien o mejoren el proceso de internacionalización, identificando los factores potenciales que determinen la oferta turística que estas compañías podrían ofrecer y que valores agregados podrían generar para mejorar la prestación del servicio, siendo esto su mayor atractivo o ventaja de desarrollo. Asimismo se identifican las debilidades, oportunidades, fortalezas y amenazas presentes en las empresas pertenecientes al gremio, en donde se hace evidente la compañía del Estado y las políticas que genere para poder atraer y generar mayor interés en el turista, donde finalmente se concluye que el sector carece y necesita de alianzas estratégicas que le permitan tener mayor acción y participación en donde es primordial establecer criterios uniformes creando un tejido social y proyectándolo mediante la prestación del servicio
This work aims at the development of internationalization strategies for ecological tourism operating companies located in the Eje Cafetero, to provide a contribution to the tourism services sector, where initially the stages it has gone through the sector are identified, making a comparison between the strategies that have been implemented, behavior and evolution of the ecotourism sector in the country; bringing new ideas of development where companies initiate or improve the internationalization process, identifying potential factors that determine tourism that these companies could offer that could generate added values to improve the service, this being the most attractive or development advantage. Weaknesses, opportunities, strengths and threats in the companies belonging to the guild, where the company's state and the policies that generate to attract and generate more interest in the tourist becomes apparent, are also recognized, which finally concluded that the sector lacks and needs of strategic alliances that allow you to have more action and participation where it is essential to establish uniform criteria to create a social fabric and projecting through the service.
This work aims at the development of internationalization strategies for ecological tourism operating companies located in the Eje Cafetero, to provide a contribution to the tourism services sector, where initially the stages it has gone through the sector are identified, making a comparison between the strategies that have been implemented, behavior and evolution of the ecotourism sector in the country; bringing new ideas of development where companies initiate or improve the internationalization process, identifying potential factors that determine tourism that these companies could offer that could generate added values to improve the service, this being the most attractive or development advantage. Weaknesses, opportunities, strengths and threats in the companies belonging to the guild, where the company's state and the policies that generate to attract and generate more interest in the tourist becomes apparent, are also recognized, which finally concluded that the sector lacks and needs of strategic alliances that allow you to have more action and participation where it is essential to establish uniform criteria to create a social fabric and projecting through the service.
Palabras clave
Desarrollo, Ecoturismo, Internacionalización, Competitividad, Estrategia, Development, Ecotourism, Internationalization, Competitiveness, Strategy, L83, F16, F18, P33