Plan de marketing internacional para la exportación de abono 100% orgánico de la empresa Bioterranova S.A.S
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2022
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Universidad de La Salle. Facultad de Economía, Empresa y Desarrollo Sostenible – FEEDS. Finanzas y Comercio Internacional
Descripción
La empresa Bioterranova SAS es una empresa dedicada al cuidado del medio ambiente, mediante la gestión adecuada de residuos orgánicos no peligrosos, a través de la transformación de abonos y acondicionadores de suelos por medio del compostaje, la empresa considera que un producto en especial el cual es abono 100% orgánico ha tenido gran aceptación en el mercado nacional gracias a los beneficios que contiene en pro de cultivos y del planeta, por ende quiere llevar el producto a mercados internacionales, que le permitan aumentar su producción, sus ingresos y reconocimiento, sin embargo el conocimiento de estrategias internacionales de marketing por parte de la empresa es totalmente limitada. Por ende, la presente investigación tiene como finalidad definir esas estrategias de marketing internacional que van a ser de gran ayuda a la empresa para identificar los mercados donde pueda exportar y comercializar abono.
The company Bioterranova SAS is a company dedicated to caring for the environment, through the proper management of non-hazardous organic waste, through the transformation of fertilizers and soil conditioners through composting, the company considers that a product in particular which It is a 100% organic fertilizer that has been widely accepted in the national market thanks to the benefits it contains for crops and the planet, therefore it wants to take the product to international markets, which will allow it to increase its production, its income and recognition, without However, the company's knowledge of international marketing strategies is totally limited. Therefore, the purpose of this research is to define those international marketing strategies that will be of great help to the company to identify the markets where it can export and market fertilizer.
The company Bioterranova SAS is a company dedicated to caring for the environment, through the proper management of non-hazardous organic waste, through the transformation of fertilizers and soil conditioners through composting, the company considers that a product in particular which It is a 100% organic fertilizer that has been widely accepted in the national market thanks to the benefits it contains for crops and the planet, therefore it wants to take the product to international markets, which will allow it to increase its production, its income and recognition, without However, the company's knowledge of international marketing strategies is totally limited. Therefore, the purpose of this research is to define those international marketing strategies that will be of great help to the company to identify the markets where it can export and market fertilizer.
Palabras clave
Plan de marketing, Internacionalización, Abono orgánico, Estudios de suelos, Exportación de fertilizantes, Investigación de mercados