Tutor 1

Forero Castañeda, Luis Manuel


The present degree project had as objective to analyze the opportunities of commercialization of enriched egg in Bogota DC, reason for which it began with the investigation and contextualization of terms and components of the market of the egg at international level, additionally looking for references of egg production Enriched and its timely commercialization. After this, we inquired about the participation of the enriched egg in Colombia that allowed a preliminary study of the activity in the locality of Chapinero, an objective type study with a deductive method that determined that there is a potential egg market enriched the Which should strengthen its competitive advantages in advertising strategies that reflect the benefits and benefits of enriched egg consumption

Palabras clave

Huevos - Comercio, Huevos - Mercadeo, Planificación del mercadeo, Planificación empresarial

Tipo de documento

Trabajo de grado - Pregrado

Licencia Creative Commons

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Fecha de elaboración


Programa académico

Administración de Agronegocios


Facultad de Ciencias Agropecuarias


Universidad de La Salle. Facultad de Ciencias Agropecuarias. Administración de Agronegocios