Análisis de oportunidades para la comercialización de huevo enriquecido en la localidad de Chapinero
Tutor 1
Forero Castañeda, Luis Manuel
Resumen
The present degree project had as objective to analyze the opportunities of commercialization of enriched egg in Bogota DC, reason for which it began with the investigation and contextualization of terms and components of the market of the egg at international level, additionally looking for references of egg production Enriched and its timely commercialization. After this, we inquired about the participation of the enriched egg in Colombia that allowed a preliminary study of the activity in the locality of Chapinero, an objective type study with a deductive method that determined that there is a potential egg market enriched the Which should strengthen its competitive advantages in advertising strategies that reflect the benefits and benefits of enriched egg consumption
Palabras clave
Huevos - Comercio, Huevos - Mercadeo, Planificación del mercadeo, Planificación empresarial
Tipo de documento
Trabajo de grado - Pregrado
Licencia Creative Commons
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Fecha de elaboración
1-1-2017
Programa académico
Administración de Agronegocios
Facultad
Facultad de Ciencias Agropecuarias
Citación recomendada
Rodríguez Gómez, D. A., Ruíz Lobo Guerrero, J. F., & Romero Guzmán, R. A. (2017). Análisis de oportunidades para la comercialización de huevo enriquecido en la localidad de Chapinero. Retrieved from https://ciencia.lasalle.edu.co/administracion_agronegocios/228
Publisher
Universidad de La Salle. Facultad de Ciencias Agropecuarias. Administración de Agronegocios