Tutor 1

Forero Castañeda, Luis Manuel

Resumen

The present degree project had as objective to analyze the opportunities of commercialization of enriched egg in Bogota DC, reason for which it began with the investigation and contextualization of terms and components of the market of the egg at international level, additionally looking for references of egg production Enriched and its timely commercialization. After this, we inquired about the participation of the enriched egg in Colombia that allowed a preliminary study of the activity in the locality of Chapinero, an objective type study with a deductive method that determined that there is a potential egg market enriched the Which should strengthen its competitive advantages in advertising strategies that reflect the benefits and benefits of enriched egg consumption

Palabras clave

Huevos - Comercio, Huevos - Mercadeo, Planificación del mercadeo, Planificación empresarial

Tipo de documento

Trabajo de grado - Pregrado

Fecha de elaboración

1-1-2017

Programa académico

Administración de Agronegocios

Facultad

Facultad de Ciencias Agropecuarias

Publisher

Universidad de La Salle. Facultad de Ciencias Agropecuarias. Administración de Agronegocios

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