Title

Marketing services in public libraries: A tool which is used?

Document Type

Article

Publication Date

5-1-2008

Publication Title

Investigacion Bibliotecologica

Abstract

The paper includes the results of a Colombian research on public libraries about the use and application of the marketing management philosophy. The method is based on a descriptive research which typified libraries and allowed making their diagnosis and profile in order to analyze each marketing element. Marketing information service, user studies, communication and the use of strategic marketing planning, are analyzed.

Volume

22

Issue

45

First Page

153

Last Page

169

ISSN

0187358X

Identifier

SCOPUS_ID:79551638821

Documento original

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